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Tag Archive: social media

Deck: Personal Branding To Start And Grow Your Career

Thanks to BUiD for hosting me today. Here’s the deck from today for those there and those who wished they were. Disclaimer: it’s an ongoing learning artifact for me, meaning: work-in-progress.

Summary: Social Media” is a tool and a topic. It is a challenge and an opportunity. It has the strange ability to be all around us but remain elusive to some, and a mystery to many others. The subject of this interactive session will be to demystify social media and answer the question, “How can I use social media effectively to build and promote my own personal brand to start or grow my career through building a Personal Learning Environment – and do so in a way that is manageable and effective?”

Check the full post for the slide deck.

Trends for Social Media in the Middle East for 2010

I wanted to give my take on Ravit Lichtenberg’s RWW’s post “10 Ways Social Media Will Change in 2010″ and give a Middle Eastern spin.

1. Social Media Will Become a Single, Cohesive Experience Embedded In Our Activities and Technologies: “While I do agree that “everything we do will be gathered and streamed together, allowing people to view their world of activities as if it were projected in front of them, open to change, review and input at any point in time from any device or online tool,” this applies only to those people that actually opt-in to multiple services that then aggregate that activity. Otherwise, as the majority who seem to confine their social media activities to Facebook, their activity will be aggregated and collectively streamed in totality based on the structure of the site. Facebook has recently defaulted to open this means that more and more people will be publicly sharing, and since Eric Schmidt doesn’t give a damn about people’s privacy, then the Google behemoth will also exert publication preference on people as well. We will be more open whether anyone asks us or not. The statement that, “Users will access content from any device or platform, co-create and mashup their photos, videos and text with traditional content while interacting with each other” is wishful thinking since the majority are not creators and remixers, but viewers and perhaps commenters. Social Media in the Middle East is even further behind in terms of the participation hierarchy, so interaction around mashups will just be inching into the region by the end of 2010 for early adopters.

Corporate Blogging with a Middle Eastern Flava’

There has been alot of buzz online about the latest Forrester Report about what information resources consumers trust. There has been plenty of discussion on Twitter, there’s been quite a bit of talk on one of my favourite online destinations Read Write Web, several extremely interesting posts from guru Jeremiah Owyang and even more generalbuzz . I spoke to Debbie Weil…

Got Traffic?

Arabic language sports site kooora certainly has traffic. It is the most visited sports site in the region (so it seems). The question is: what do you do with that traffic? If you are into altruism, you put your time into making a great product/service that people enjoy and which provides value – without the intention of…

Social Media Opportunities in the UAE?

The Social Media Strategies Conference is on for next week in San Francisco. This is an event for Social Media Managers, Community Managers, Corporate Comms, Advertising, PR, Marketing and even for Recruitment Pros. Its interesting to see the inclusion of Recruiters in this list. As the tagline goes, all of the above job profiles are certainly…