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Tag Archive: personal branding

Deck: Personal Branding To Start And Grow Your Career

Thanks to BUiD for hosting me today. Here’s the deck from today for those there and those who wished they were. Disclaimer: it’s an ongoing learning artifact for me, meaning: work-in-progress.

Summary: Social Media” is a tool and a topic. It is a challenge and an opportunity. It has the strange ability to be all around us but remain elusive to some, and a mystery to many others. The subject of this interactive session will be to demystify social media and answer the question, “How can I use social media effectively to build and promote my own personal brand to start or grow my career through building a Personal Learning Environment – and do so in a way that is manageable and effective?”

Check the full post for the slide deck.

Personal Branding

To paraphrase Charles Dickens, in both the best of times and in the worst of times, the job market is never easy. Just showing up and being there is never enough. You need to distinguish yourself for the value and benefit that you will bring to a company. You need to communicate you value in a clear Personal Brand Statement. Just like companies and products need a clear positioning statement, so do you.