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Category Archives: Branding

Deck: Personal Branding To Start And Grow Your Career

Thanks to BUiD for hosting me today. Here’s the deck from today for those there and those who wished they were. Disclaimer: it’s an ongoing learning artifact for me, meaning: work-in-progress.

Summary: Social Media” is a tool and a topic. It is a challenge and an opportunity. It has the strange ability to be all around us but remain elusive to some, and a mystery to many others. The subject of this interactive session will be to demystify social media and answer the question, “How can I use social media effectively to build and promote my own personal brand to start or grow my career through building a Personal Learning Environment – and do so in a way that is manageable and effective?”

Check the full post for the slide deck.

Facebook’s new targeting for Page updates

Twitter and Facebook are totally in different ball games here. Though Twitter is almost exclusively a broadcast medium, Facebook wins on the ability for brands to target their own broadcasts and build richer brand pages in the first place. Facebook also wins for building interactivity and engagement into these pages so that brands can realize the types of dialogue and engagement promised by social media marketing prognosticators.

Personal Branding

To paraphrase Charles Dickens, in both the best of times and in the worst of times, the job market is never easy. Just showing up and being there is never enough. You need to distinguish yourself for the value and benefit that you will bring to a company. You need to communicate you value in a clear Personal Brand Statement. Just like companies and products need a clear positioning statement, so do you.

Social Media Opportunities in the UAE?

The Social Media Strategies Conference is on for next week in San Francisco. This is an event for Social Media Managers, Community Managers, Corporate Comms, Advertising, PR, Marketing and even for Recruitment Pros. Its interesting to see the inclusion of Recruiters in this list. As the tagline goes, all of the above job profiles are certainly…

Transparency in Social Media Marketing

Social Media in the marketing and pr space is nothing new…and it’s nothing old either. As long as I can remember, I have been attending events with my friends – concerts, sports events, art and literature events, festivals – and the presence of corporate sponsors has been both conspicuous and typically unobtrusive. I mean, I…

Employer Brand Building 2.0

For those learning online, they are gaining valuable contextual experience that they can use in their careers. It only the beginning… Employer Brand Building 2.0